Goal 3:
Strengthen TCU Experience & Campus Culture

Goal #3: Strengthen Campus Experience & CultureTCU’s culture – that sense of spirited belonging – is one of our greatest strengths, equally as important as the academic experience. It is not enough simply to attract the best; we also must foster an environment in which our faculty, staff and students engage and thrive.

We all know that TCU is a powerful academic community and that we prepare global leaders with excellence, perspective and integrity to become a force for the greater good. And the environment and experiences we create here on campus shape students’ abilities to navigate the world around them.

To that end, we will:

  • Focus on inclusion and engagement
  • Maintain the physical appearance and home-like feel of our campus, plus its technology-rich facilities
  • Continue to strengthen our brand so that our community fully embraces the TCU story

Committee for Goal 3: Strengthen TCU Experience and Campus Culture

Ms. Timeka Gordon (Co-Chair)
Dr. Ronald Pitcock (Co-Chair)
Vice Chancellor Kathy Cavins-Tull (Liaison)
Vice Chancellor Tracy Syler-Jones (Liaison)

Lisette Allender
Mikayla Brewer
Dr. Ellen Broom
Barbara Brown Herman
Dean Kris Bunton
Ryan DeTamble
David Dibble
Jeremiah Donati
Scott Earl
Dr. Nada Elias-Lambert
James English
Dr. Amber Esping
Amy Estes
Dr. Betsy Flowers
Demi Fritz
Adam Fung
Garrett Gomez
Mackenzie Hall
Dr. Lynn Hampton
Dr. Andy Haskett
Courtney Hendrix
Victoria Herrera
Kay Higgins
Dr. Debi Iba
Joshua Jackson
Kimberly Johnson
Shelby Johnson
Todd Kerstetter
Callie Kostelich
Irene Kwihangana
Rachel Livedalen
Dr. Liang Ma
Dr. Steve Mann
Gorland Mar
Nicholas Martin
Charity Mason

Dr. Mary McKinney
Kevin Mendez
Regina Middleton
Sheri Miller
Dr. Linda Moore
Amanda Nickerson
Heidi Nobles
Amy Peterson
Katherine Polenz
Marky Ramos
Caitlin Reed
Dr. Dick Rinewalt
Vanessa Roberts Bryan
Paige Sabo
Dr. Kay Sanders
Dean Andy Schoolmaster
Krista Scott
Alex Smith
Tate Smith
Dr. Marcella Stark
Camden Stockton
Tre Thomas
Brad Thompson
Ian Townsend
Jon Villalobos
Melissa Villegas
Dr. Steve Weis
Dr. David Weltman
Michelle Whiteley
Julie Whitt
Abbey Widick
Dr. Wendy Williams
Tafari Witter
Darryl A. Wyrick
Richard Yantis

Key Issues

Front Door:

  1. When you think of the “front door” to campus, what comes to mind? Is there one front door or many front doors?
  2. What factors create the front door for TCU?
  3. How do we strengthen these?
  4. What can we do to enhance the physical parts of our campus, both indoor and outdoor?
  5. Where are the places that create “Kodak” moments for our guests? Are there opportunities to represent culture or values in other places?
  6. How might TCU bring greater relevance and strengthen the campus “front door” in a world filled with virtual and augmented reality technology? How can technology help us with our presence?


  1. How are students, faculty and staff of underrepresented backgrounds (racial, ethnic, cultural, faith, age, gender and orientation, life experience) experiencing the TCU culture? What evidence do we have that explains your perceptions?  Resource: The committee might want to partner with the Diversity, Equity and Inclusiveness Committee and Dr. Darron Turner to know more about campus climate.
  2. How can the University attend to both diversity and community as we strengthen the TCU experience and campus culture?

Engagement of students, faculty, staff, parents, alumni, community:

  1. What activities/experiences are strong contributors to the campus culture and should be protected?
  2. What activities/experiences have potential but could use additional support or resources to thrive?
  3. What activities/experiences do not seem to contribute and should be eliminated?

Focus on the brand:

  1. How do we teach people about our culture so that they know how to deliver the TCU experience?
  2. What are our opportunities to recruit the right students, faculty and staff who will support our culture and experience? How do we onboard our students and employees so that they understand and contribute to this culture and are able to deliver the right experience?
  3. As the committee imagines growth to 9500 undergraduate students and 1500 graduate students and the opening of a medical school (with courses taught at UNTHSC), what do we need to consider in order to maintain our culture and experience?
  4. What indicators should we use to determine strength of culture and experience?
  5. How do we ensure the sustainability and growth of our campus culture and TCU experience?

How does this goal interface with the other goals? 


1. Strengthen Academic Profile and Reputation

To maintain our momentum, we will continue to pursue the brightest students and will increase undergraduate enrollment by roughly 600 students for a total student body of 11,000 in coming years.

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2. Strengthen Endowment

By strengthening our endowment, we will lessen the pressure and unsustainability of continual tuition increases. We will also significantly increase our financial strength and competitive advantage.

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3. Strengthen TCU Experience and Campus Culture

TCU’s culture – that sense of spirited belonging – is one of our greatest strengths, equally as important as the academic experience.

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4. Strengthen Workforce (Both Employees and Graduates)

To be the best, we must nurture the strongest faculty and staff who will then prepare our graduates to use their University degrees and experiences to make positive and lasting contributions to society.

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