The following questions can be used as a guide to help you engage and have deeper conversations with your colleagues during the campuswide open forums.

Goal 1. Strengthen Academic Profile & Reputation

School of Medicine:

  1. How can we leverage the initiation of the Medical School to the advantage of the whole university community? 

Continue to emphasize areas of strength:

  1. What specific areas of creative activity should we focus on to improve both profile and reputation?
  2. What steps should each College/School take to enhance their profile and reputation?
  3. What are the emerging fields of knowledge that might impact us?

Continue to strengthen undergraduate and graduate profiles and continue to focus on size, balance, diversity; 9,500 undergraduates and 1,500 graduates:

  1. Given our ratio of undergraduates to graduates (6.33 : 1), what strategies will effectively improve our (1) academic profile, (2) academic reputation?
  2. Suggest strategies to improve the appeal of the University to top high school students. Scholarships are clearly one answer – but what else might be distinctive?
  3. How do we create a campus that has an appeal to an even more diverse student and faculty body?

How does this goal interface with the other goals?

Goal 2. Strengthen Endowment

  1. Why is significantly increasing the endowment critical to TCU’s future?
  2. Does strengthening the endowment help TCU achieve its other strategic goals?
  3. How do we ensure that everyone on campus is fluent in making the case for endowment that supports scholarships, faculty, academic programs and operations?
  4. How do we convey to every person on campus that each of us can help TCU achieve this goal, regardless of where we sit in the organization?
  5. How do we best position TCU for success in achieving this goal?

How does this goal interface with the other goals?


Goal 3. Strengthen TCU Experience and Campus Culture

Front Door:

  1. When you think of the “front door” to campus, what comes to mind? Is there one front door or many front doors?
  2. What factors create the front door for TCU?
  3. How do we strengthen these?
  4. What can we do to enhance the physical parts of our campus, both indoor and outdoor?
  5. Where are the places that create “Kodak” moments for our guests? Are there opportunities to represent culture or values in other places?
  6. How might TCU bring greater relevance and strengthen the campus “front door” in a world filled with virtual and augmented reality technology? How can technology help us with our presence?


  1. How are students, faculty and staff of underrepresented backgrounds (racial, ethnic, cultural, faith, age, gender and orientation, life experience) experiencing the TCU culture? What evidence do we have that explains your perceptions?  Resource: The committee might want to partner with the Diversity, Equity and Inclusiveness Committee and Dr. Darron Turner to know more about campus climate.
  2. How can the University attend to both diversity and community as we strengthen the TCU experience and campus culture?

Engagement of students, faculty, staff, parents, alumni, community:

  1. What activities/experiences are strong contributors to the campus culture and should be protected?
  2. What activities/experiences have potential but could use additional support or resources to thrive?
  3. What activities/experiences do not seem to contribute and should be eliminated?

Focus on the brand:

  1. How do we teach people about our culture so that they know how to deliver the TCU experience?
  2. What are our opportunities to recruit the right students, faculty and staff who will support our culture and experience? How do we onboard our students and employees so that they understand and contribute to this culture and are able to deliver the right experience?
  3. As the committee imagines growth to 9500 undergraduate students and 1500 graduate students and the opening of a medical school (with courses taught at UNTHSC), what do we need to consider in order to maintain our culture and experience?
  4. What indicators should we use to determine strength of culture and experience?
  5. How do we ensure the sustainability and growth of our campus culture and TCU experience?

How does this goal interface with the other goals? 

Goal 4. Strengthen Workforce

Focus on recruitment and retention:

  1. How does the TCU workforce demonstrate engagement?
  2. Are we adequately addressing the generational considerations of our workforce? Our workforce includes six generations: ages 18 – 80.
  3. Is the university prepared to address the recruitment of new faculty and staff ensuring our practices are inclusive?
  4. Are we doing all that we can to address the well-being of our employees?
  5. Can employees define the TCU brand or culture? What makes TCU a Great Place to Work For?
  6. Do we do enough to orient our employees into the TCU culture?

Focus on career services:

  1. What are current placement rates? How do they compare to national rates, peer institutions? Where do we want to be?
  2. Are students prepared to enter the workforce with insight on diversity and global perspectives?
  3. Are students prepared for the workforce?
  4. What do recruiters think of TCU students?

Leverage opportunities for TCU students and graduates:

  1. How can we leverage opportunities for TCU students and graduates?
  2. What industries are targeting TCU for recruitment?

Succession Planning:

  1. We are entering into a period where more than 18% of our workforce meets retirement eligibility (Rule of 75). For faculty, the percentage is even higher, 21%.
    • Is the university preparing the next generation of employees to transition into leadership or higher level positions? If so, how?
    • Are we strategically assessing our critical functions when the department experiences a vacancy? Do we even know what that means?
  2. How can TCU engage our retirees in even more meaningful ways?

How does this goal interface with the other goals?